The arrival of the New C3 is celebrated by Citroëns’ dealer net and by the Stellantis’ plant workers in Porto Real, which also produces the Peugeot 2008 and the Citroën C4 Cactus. After a long period of slow-paced production and product discontinuations, the manufacture of a third vehicle will take to reopening a second work shift at the plant and opening new jobs.

Stellantis has already started the selection of 340 workers for the plant inaugurated in 2001 by PSA, which since February 2020 – before the Covid-19 pandemic – had been operated in a single shift, showing the weak sales of the product made there both in Brazil and other South American markets.

The hirings will expand the 1.5 thousand workers workforce by more than 20%. They are also intended to ensure a production level to meet the expected internal market demand by the new Citroën’s entry model and immediate exports.

Not coincidentally, Stellantis expects to ship already in October the first units of the New C3 to seven countries: Argentina, Uruguay, Paraguay, Bolivia, Peru, Colombia and the Dominican Republic. In 2023, this list will also include Chile and Costa Rica.

The New C3 uses the CMP platform, introduced at the Porto Real, RJ plant, with a cost of R$ 220 million, and has a nationalization index of over 70%, according to the company. It is one of the pillars of the “Citroën 4 All”, a brand’s image repositioning strategy and, in particular, aiming the participation in the region’s markets.

The number 4 stands for the four-year period it shall take – from 2021 through 2024 – and also reflects the intention to quadruple the market share in Brazil – from 1% to 4% – and to reach 7% in Argentina, twice as the current and overcome 3% in Chile, as well as to grow substantially in all other countries in the region.

 

George Guimarães
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