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Tracker seeks to be Brazil’s best-selling SUV

Chevrolet’s model sold 7.1 thousand units and led the segment for the third consecutive month

By George Guimarães |  Translated by Jorge Meditsch

With just three months to the end of the year, the SUV segment, the larger in the internal market with one-third of total sales, is still far from a definition of which model will be the 2022 sales leader. In September, the Tracker led the monthly registers for the fourth time in the year, the third in a sequence.

Chevrolet’s model has been speeding up since July and had more than 7.1 thousand units sold last month, much over its main competitors. The second best-selling SUV was Volkswagen T-Cross, with 5.8 thousand units, followed by the Hyundai Creta, with 5.6 thousand.

With this result, the Tracker has definitively joined the fight for the highest ranking position. Over the first nine months of the year, 46.8 of the model were sold, compared to T-Cross’ 48.4 thousand.

The 1,8 thousand units difference between them is slightly higher than the distance from the Tracker to the third-placed Hyundai Creta and Jeep Compass, both with 45.7 thousand registers.

In September, the Jeep Compass sold little more than 5 thousand units and was fourth in the ranking, ahead of the Pulse (4.4 thousand), still Fiat’s only contender in the category. The first numbers of the just-launched Fiat Fastback will be known only at the end of October.

The Jeep Renegade, another former sales champion among SUVs, had more than 3.7 thousand units sold in the month and was sixth.

If there are still doubts about which SUV will be the year’s bestseller, the segment’s most sold brand difficultly will be other than the last year’s champion. Even with the competitors’ advance and the arrival of new models, Compass, Renegade and Commander had practically granted Jeep the lead.

The American brand had 20% of the registers from January through September, versus Volkswagen’s 16.7% with the T-Cross, Nivus and Taos. With the Tracker’s charge in the last quarter, Chevrolet is now in the third position. Its 10% share is just one percentual point more than Hyundai’s.


Photograph: GM

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George Guimarães

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