News

BMW invests R$ 50 million and expands motorcycle production by 25%

The Manaus plant capacity will grow to 19 thousand units a year, and seven models will be launched up to 2025

By Redação AutoIndústria  | Translated by Jorge Meditsch

BMW Group’s plant in Manaus, AM, the brand’s only one exclusively focused on motorcycle production out of Germany, will receive a R$ 50 million investment to increase its capacity and expand the portfolio for the Brazilian market. With the amount to be used from 2022 through 2025, the production will be expanded by 25%, from the current 15 thousand yearly units to 19 thousand.

The project should also expand the direct workforce by 20% and the plant working area by 50%, as well as launch seven new models up to the end of 2025. Currently are produced in Manaus the models R 1250 GS Adventure, R 1250 GS, S 1000 RR, G 310 GS, G 310 R, F 750 GS, F 850 GS Adventure and F 850.

“The R$ 50 million investment confirms the success of our bet in Brazil, where we established the first BMW Motorrad plant to produce motorcycles out of Germany”, said Jefferson Dias, general director of the Manaus plant.

BMW is taking advantage of a favorable moment for the Brazilian motorcycle segment, which currently shows a demand higher than the offer. Julian Mallea, BMW Motorrad’s CEO, recalls the Brazilian market is the world’s sixth larger for the company:

“The Manaus plant is responsible for 99% of the brand volume in Brazil. Of the seven new models we will produce locally, four are completely new, and one will be launched this year. This investment will strengthen our national leadership in the premium motorcycle segment”.


 

Compartilhar
Publicado por
Redação AutoIndústria

Notícias recentes

Sindipeças divulga balanço positivo das ações na área externa

Participação em feiras e rodadas de negócios geraram 6,5 mil contratos, com expectativa de vendas…

% dias atrás

Anip elenca tecnologias inovadoras utilizadas nos pneus brasileiros

Entre os materiais que substituem derivados de petróleo, casca de arroz e óleo de soja

% dias atrás

Em um ano, 533 novas concessionárias no Brasil

Total chega a 8.010, com a abertura de 136 revendas de carros e 229 de…

% dias atrás

Sumitomo Rubber amplia direitos de uso da marca Dunlop no mundo

Aquisição no valor de US$ 526 milhões se estende para Europa, América do Norte e…

% dias atrás

Fenabrave é a nova líder do grupo que estuda renovação de frota

Arcelio Júnior reconhece interesse do governo pelo programa, mas não arrisca palpite sobre data para…

% dias atrás