The brand has 42 stores and does not preview new concessions
By George Guimarães | 4/19/23 | Translated by Jorge Meditsch
Audi dealer net has already invested about R$ 50 million to modernize its facilities. Nonetheless, the investments were used in just 14 of the 42 dealerships it has nationwide. Seven other dealers are going through the change process.
Diego Borghi, Audi do Brasil’s sales director, assures the net renovation pace will be accelerated from now. “Up to the end of the year, all our dealerships will show the new brand concepts”, he said. The company does not intend to expand the number of dealers in the country.
“Those 42 stores are enough for the demand we currently have”, said Borghi at the inauguration of the new Audi Center in Salvador, BA, this Wednesday, 4/19. R$ 6 million were invested in the project.
Audi sold 1,364 automobiles in Brazil in the first quarter. The result was a strong 30% increase over the same period last year.
Borghi said that sales in the first quarter could have been even higher. He told the assembly pace of the Q3 family in Paraná is lower than demand due to the Hungary operation supply difficulties, which makes the SUV and SUV Sportback versions kits. The lack of components still compromises the production chain.
“The Q3 already is the second bestselling family of our lineup. It loses only to the Q5. It is not the first because we do not have products to deliver.
In 2022, the brand sold 5.5 thousand units in the country – 475 of them electric and 437 plug-in hybrids. Electrified vehicles are the brand’s most recent and future bet, even for the Brazilian market, which in 2022 was less than 0.4% of Audi’s worldwide sales, which surpassed 1.6 million vehicles.
The company has stood up as one of the premium brands investing more in Brazil’s recharging structure. It already celebrates 140 charging posts in state capitals, large cities and especially in the Southeast in local dealers and public places – in this case, in partnership with EDP, Volkswagen and Porsche.
This structure already demanded R$ 63 million, R$ million from the manufacturer itself.
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