First day had 15 thousand visitors, 60% more than previewed
By Alzira Rodrigues | 4/26/23 | Translated by Jorge Meditsch
With the 100 thousand square meters of the São Paulo Expo fully occupied, the 15th Automec opening day received an attendance 60% higher than expected by RX, the event organizer. Eduardo Marchetti, the fair manager, said the number of visitors on Tuesday reached 15 thousand instead of the expected nine thousand.
The lack of live events in the last four years due to the Covid-19 pandemic is an important factor for the expected Automec’s success this year. “We had not yet reviewed the expected attendance numbers, but considering the great presence at the event opening, we believe it should surpass the initially previewed 80 thousand people”, he said.
The executive remembers that relationship is a key factor for the aftermarket, partly explaining the preference for live events. “The digital worked during the pandemic, but the public prefers live events”.
Traditionally, Automec’s first-day public is the weakest, increasing in the second, followed by stability and reaching a peak on Saturday.
Automec occupies the eight pavilions of the São Paulo Expo, gathering 1.5 thousand brands. RX says 60% of the visitors occupy leading positions and are able to make business. The expectation is to reach deals of about R$ 24 billion in the five days of the 2023 edition.
Iniciada esta semana, paralisação se estende até 11 de outubro
É o que informa o presidente do sindicato, Valmir Mariano. Entre os benefícios, um Onix…
Promoção vai até domingo e vale para modelos produzidos a partir de 2021
Movimento tem a dissidência da Stellantis, que diz que se preparou para a nova etapa
Nesse caso, para 25% por um ano. O de carga se mantém em 16% e…
