News

Ram should soon reveal details on production in Brazil

The brand's vice president was at the imported 1.500 Limited premiere at the Agrishow

By Alzira Rodrigues | 05/02/23 | Translated by Jorge Meditsch

The official announcement of the production of a pickup truck in Brazil by Ram should happen in the next few weeks. Ram’s South America’s vice president, Breno Kamei, was at the Ram 1.500 Limited Brazilian premiere this Monday, 5/1, at Stellantis’ stand in the Agrishow, in Ribeirão Preto, SP.

“Shortly, in two weeks, we will promote an event to announce and give details about the production of a pickup in the country”, said the executive. The event should happen this month or the next. The idea of assembling a model in the Goiana Automotive Complex, in Pernambuco, where the Jeep models and the Fiat Toro are produced, dates back at least two years, but the semiconductors shortage postponed a final decision on it.

Kamei mentioned data showing the brand’s success in the Brazilian market and the local importance of the pickup segment. Ram sales until April were close to 3.3 thousand units, an expressive 560% growth over the same period last year.

Kamel also said there are waiting lines for some models, from 30 to 60 days, but assured the offer is much closer to demand than last year, when the lack of semiconductors harmed the production. He recalled that the pickup segment gained more participation, currently reaching 20% of the national automobile and light commercial vehicle market.

At the Agrishow, the brand is also presenting its models Classic, 1500, 2500 and 3500, some of them available for off-road testing on a track specially built for the event.

There is no official price for the 1.500 Limited yet, but a source revealed it should be close to R$ 530 thousand.


 

Compartilhar
Publicado por
Alzira Rodrigues
Tags: RAM

Notícias recentes

2025, o ano da decolagem dos eletrificados “made in Brazil”

Além da Toyota, Stellantis e BMW já iniciaram produção local. Outras marcas, incluindo as chinesas,…

% dias atrás

2024, um ano histórico para o setor automotivo brasileiro

100 mil novos empregos na cadeia e anúncio de investimento recorde de R$ 180 bilhões…

% dias atrás

XBRI Pneus anuncia fábrica em Ponta Grossa

Operação recebe aporte de R$ 1,5 bilhão e atenderá indústria e mercado de reposição com…

% dias atrás

Iveco avança em conectividade com o S-Way

Transporte rodoviário de carga

% dias atrás

2025 promete vendas em ascensão: até 3 milhões de unidades.

Em 2024 já faltou pouco para superar o resultado de 2019, último ano pré-pandemia; AEA…

% dias atrás

BMW produzirá seis novas motos em Manaus em 2025

Primeiro modelo chega às revendas no primeiro trimestre. Produção crescerá 10%.

% dias atrás