News

Stellantis prepares to increase capacity in Goiana

New workstations in the line will accelerate the activity pace to support Rampage's production

By Décio Costa | 7/21/23 | Translate by Jorge Meditsch

Stellantis’ plant in Goiana, PE, undergoes one more phase to increment its production capacity. The line is adding more work cells to increase the activity pace in the unit, which already operates three-shift.

The reason is the arrival of the Rampage pickup, the fifth product of the plant and the first Ram made in Brazil. The update will enable to increase production by up to 15% over the current one thousand daily vehicles.

According to Antonio Filosa, Stellantis South America’s president, the strategy plan of consolidating a luxury pickup in the country to localize production afterward seems correct. “Everything fell into place. Now with the Rampage, we are preparing to conquer new territory for more volume.”

Well-succeeded trajectory

Considering the brand’s performance, the plan that started about four years ago with discussions promises a well-succeeded future. This year only, more than five thousand Ram pickups were sold in the country, close to all sales volume last year.

The Rampage, which did not yet arrive at the dealers, already accumulates five thousand orders since June 22, when pre-sales began. Its distribution should begin in mid-August. “The pickup is selling every day”, stresses Filosa.

The Rampage project demanded R$ 1.3 billion in investments, part of the R$ 16 million package up to 2025. Filosa remembered the Goiana operations keep in continuous development. Besides 17 suppliers currently installed inside the complex, there are 50 others in the cities nearby, “but our goal is to reach one hundred up to five years’.

Exclusive concept dealerships

At the same time the company prepares the industrial base for the new pickup demand, the commercial side also undergoes strategic actions. Despite Ram already having a dealer net, aiming to reach 126, the brand began to implant the so-called Ram House. The most recent was in Goiânia, GO, with a R$ 15 million investment by Grupo Saga.

With a concept referring to farm structures, such as ample barn spaces, the new house did not appear by chance. Considered agribusiness capital – a pickup buyers’ captive segment – Goiânia is the largest market for the category. According to Grupo Saga’s CEO, Sérgio Maia, the city sells twice the national average.

Goiânia’s Ram House is the second in the country, after the Alphaville unit in Barueri, SP. Yet this year, the concept facility will have new addresses in São Paulo and Florianópolis, SC.


 

Compartilhar
Publicado por
Décio Costa

Notícias recentes

Volvo garante cinco estrelas no primeiro Truck Safe do Euro NCAP

Novo protocolo de testes de segurança da organização passa por avaliações dos estágios de um…

% dias atrás

Dulcinéia Brant é a nova VP de compras da Stellantis na região

Ela substitui Juliano Almeida, que terá nova posição global na empresa

% dias atrás

Automec 2025 terá 700 expositores de outros países

É um número 20% superior ao da edição de 2023, também realizada no São Paulo…

% dias atrás

Stellantis apresenta a STLA Frame para veículos grandes

Plataforma a bateria da fabricante promete autonomia de até 1.100 km

% dias atrás

Com fraco desempenho de elétricos, mercado europeu cresce 0,7% em 2024

Ford vai demitir 4 mil trabalhadores na região até 2027

% dias atrás

Mercedes-Benz negocia 480 ônibus para BH

Transporte de passageiros

% dias atrás