By George Guimarães | 7/28/23 | Translated by Jorge Meditsch
The Chinese brand Seres presented last week its first vehicle for the Brazilian market. Made in Liangjiang, China, the Model 3 is a compact SUV but has a medium-size price. It costs R$ 240 thousand – or R$ 320 thousand for the armored version by Armor.
The amount, which is higher than most direct competitors of the same size, is partially justified for being electric. The front motor has 120 kW (163 cv) and is supplied by a 52.7 kW lithium battery. Seres assures the range is 300 km (WLTP) and that charging from 20% through 80% takes 30 minutes in high-power stations.
With a 6.6 kWh charger, up to eight hours are needed to achieve full capacity. According to the manufacturer, the Seres 3 accelerates to 100 km/h in 8.9 seconds and can reach 160 km/h.
Regarding comfort items, it offers no more, no less than the competitors. It has a 10.25-inch multimedia central, automatic air-conditioned, driver seat with electric control, panoramic sunroof and heated front seats.
The model also carries hill and descent start assistant, lane departure and frontal collision alerts and a 360º panoramic camera.
Seres Brasil, owned by the groups Bel Energy, of Sergio Lucas, and Holding M2, of Arthur Marcial, located in São Paulo and the Federal District, is still being structured.
The headquarters in Barueri, SP, is under construction. It would lodge the management offices, vehicle maintenance and repair, parts inventory and a training center.
Post sales structure?
To purchase the Seres 3, the customer currently has only the digital channel (www.driveseres.com.br) for enrollment, reservations and invoicing. The negotiation is direct with the final consumer, no matter personal or legal persons. The vehicle could be home-delivered or picked up at the company.
The brand promises it will have a dealer net in the main Brazilian cities. Nonetheless, it does not inform the number of stores, their location or even the schedule to form the net. It just says they will be opened in the next few months.
The first and so far, only one opened in March in the Mooca neighborhood in São Paulo. The company said it is accrediting three Porto Seguro insurance company workshops, but the addresses were not yet disclosed.
The information provided does not seem very clear for a brand that wants to offer at least five electric and hybrid vehicles in the country by 2024.
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