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Jeep models lose momentum, and Volkswagen leads among SUVs

The German brand sales advanced by 20% until September, twice the segment average

By George Guimarães | 10/3/23 | Translated by Jorge Meditsch

Unit by unit, Volkswagen is opening an advantage in the race to become the sport-utilities bestselling brand in Brazil. In the first nine months of 2023, the manufacturer of the T-Cross, Nivus and Taos already sold 99 thousand SUVs, 17.9% of the segment sales.

The lead over Jeep, second place with 17.5% and 96.8 thousand units sold, is over 2.2 thousand units.
It is still slight, but much over the 500 units advantage registered until July, when Volkswagen took Jeep for the first time out of its historical leadership.

In September, Volkswagen and Jeep sold 11.5 thousand and 9.7 thousand SUVs. Nonetheless, the Chevrolet Tracker got the best result and the monthly leadership with more than 6.5 thousand deliveries, trailed by the T-Cross with nearly 5.4 thousand.

The Nivus was the third with 4.8 thousand registers. With this result, the VW model overcame the Jeep Renegade in the first nine months.

With 37.1 thousand, versus the competitor’s 36.7 thousand units, it is in fifth place in the segment ranking and growing fast. It had ended the first semester in a discreet ninth place.

The brand change in the category lead shows opposed performances. In the first nine months of 2023, Volkswagen deliveries advanced by 20%, twice the SUV market growth. Jeep fell by 2%.

While the three Volkswagen models sold more, only the Commander, among the Jeep products (except for imported models with marginal sales) repeated the volume sold in 2022 and Compass and Renegade sold less.

With 552 thousand units sold, the SUVs were 45.6% of passenger vehicles sold in Brazil from January through September. Compared to the same period last year, sales increased by nearly 10%.

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George Guimarães

Jornalista com passagens por jornais, revistas, tevê e assessoria de imprensa, é especializado na cobertura do setor automotivo há trinta anos, período em que já viu (quase) de tudo da indústria, seus produtos, mercado, cadeia produtiva, tecnologias e políticas industriais.

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