By Alzira Rodrigues | 11/7/23 | Translated by Jorge Meditsch
Nissan’s global CEO, Makoto Uchida, announced in an event in Resende, RJ, this Tuesday, 11/7, the company’s strategic investment plan for 2023 through 2025.
Nissan will invest R$ 2.8 billion to produce two new SUVs, update the Brazilian plant for the new products and manufacture a new 1.0 turbo engine. The amount includes the R$ 1.3 billion announced last year and an additional R$ 1.5 billion.
One of the products announced is the new generation of the Kicks, currently the only vehicle Nissan produces in Brazil, which is well-accepted in the Brazilian and neighboring countries markets. The new model will be an SUV fully developed in Brazil to be sold in 20 Latin American markets.
Nissan promises to create a third working shift and new jobs. According to the global CEO, four new suppliers will build facilities near the plant.
Uchida emphasized that Brazil is one of the strategic regions for the brand’s global growth, and Nissan wants to double its share in the Brazilian market. He also announced a project to attract new suppliers to the Resende plant region. Four are already confirmed: Usiminas, Valeo, Ficosa and Jtekt.
At the event were also all the region’s main Nissan executives, including Gonzalo Ibarzábal, president and general director in Brazil, and Guy Rodríguez, president and general director of Nissan South America and Mexico.
On Monday, 11/6, Nissan’s global CEO met President Luiz Inácio Lula da Silva and the vice president and Minister of Industry and Commerce Geraldo Alckmin in Brasília, when he anticipated the company’s projects and the intention to intensify exports from the Resende plant.
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