By George Guimarães | Translated by Jorge Meditsch

There was no lack of medium SUV launches in Brazil in the last three years. The segment’s product range expanded much more than any other in the internal market in the same period. Even though the Compass remains ‘hors concours” in sales and it seems it will end the year once more as the leader of its market range for the fifth time.

From January through October, the Jeep’s model had 51 thousand units sold and is the third best-selling SUV, only behind the less expensive compact SUVs Chevrolet Tracker (55.3 thousand) and Volkswagen T-Cross (54 thousand).

It has a large margin over the direct competitors. The Corolla Cross, the best-succeeded adversary in 2022, had 35.2 units licensed, while the Volkswagen Taos, had only 9.1 thousand. Both are much more recent, launched in the first half of 2021.

By its side, the Compass completed six years in the market in October. Last year it went through a light aesthetical update, but it has evolved mainly regarding onboard technology and powertrain.

The few changes were enough to keep it attractive to consumers, who bought 70.9 thousand units, only 3 thousand less than the Jeep Renegade, the brand’s entry model.

Since October 2016, the Stellantis plant in Goiana, PE, has produced no less than 400 thousand units of the Compass for the internal market and 16 other countries, such as Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Nicaragua, Peru, Uruguay and Venezuela.

Most of it, of course, was sold in the Brazilian market, the region’s larger. 351 thousand Compass were sold here, 88% of the total made in Pernambuco. The yearly record was in 2021, with more than 70.9 thousand registers.

The Jeep’s medium model was the bestselling SUV in the country in two opportunities: in 2018, with 60.3 thousand units, and in 2017, its first full year of sales, when 49.2 thousand reached the streets. It was the second best-selling in 2019 and 2021, behind only its ‘brother’, the Renegade.

In the first ten months of 2022, with the national models Compass, Renegade and Commander, and the imported Compass 4Xe, Wrangler, Gladiator and Grand Cherokee, Jeep held 7% of the internal automobile and light commercial vehicles market, or 8.8% of the automobile segment, a share that positions it as the sixth bestselling brand in Brazil.

George Guimarães
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