By Redação AutoIndústria | Translated by Jorge Meditsch
Due to its good local performance, Volvo Cars decided to expand its Latin America subsidiary operations. It will now be called Global Importers + LatAm and have 60 countries worldwide under its command.
The change will happen on January 1, 2024. Luis Rezende, currently responsible for 12 importer countries in Lalin America and two National Sales Companies (NSC) – Mexico and Brazil -, will be the chief of Volvo Car Global Importers + Latam, which will aggregate South Africa’s NSC and 45 more countries.
“This global acknowledgment reflects our commitment to the brand’, said Rezende. “We know that, despite regional and cultural differences, we have performed an excellent job, especially regarding electrification and portfolio balance in the region. This will be our great challenge in the other countries, and we are confident we will deliver a good result”.
Volvo Cars market share in Latin America is 3%. The new region will be accountable for 7% of the company’s total volume. Brazil will stay the country that registers more cars of the brand’s new configuration, expecting to reach nine thousand units this year.
With more than 15 years in Volvo Cars, Rezende will have in his team the executive Jesus Fernandez, responsible for EMEA (Europe, Middle East and Africa) importers, Ying Yi XU (Kelvin), from APeC (Asia Pacific economic Cooperation) and the president of Volvo Car South Africa, Greg Maruszewski.
The aim for 2024, including Volvo Cars’ 60 importer countries, is to reach about 20 thousand units.
“We have very clear ambitions as a company, and to sell only electric cars by 2030 is one of them”, said the executive. “In this commitment, Latin America’s market has increasingly stood out, and we believe that applying the success case we had here to all our importers can be the right way to advance even more in this direction”.
Volvo Cars’ global structure
Business Units are located in Brazil, Mexico and South Africa.
Global and Latin American importers are Albania, Saudi Arabia, Argentina, Armenia, Azerbaijan, Bahrein, Bosnia and Herzegovina, Bulgary, Cambodja, Catar, Chile, Chipre, Colombia, Costa Rica, Croatia, Egipt, United Arab Emirates, Slovakia, Slovenia, Philippines, Georgia, Guatemala, Mauricio Islands, Indonesia, Island, Israel, Jordan, Kosovo, Kuwait, Letonia, Lebanon, Lituania, North Macedonia, Malta, Maroc, Myanmar. Moldavia, Montenegro, Oman, Panama, Paquistan, Paraguay, Peru, Puerto Rico, Domenican Republic, Romenia, Servia, Syngapur, Sri Lanka, Trinidad and Tobago, Tunisia, Ucrania, Uriguay, Uzbequitan and Vietnan.
Photo: Volvo Cars
